Speaking of the upcoming models, the S40 will be the concept of the third generation S40 sedan. Volvo globally discontinued the second generation S40 in 2012. The XC40, on the other hand, will be a completely new product. Both the XC40 and the S40 will elaborate Volvo’s entry model series which currently has the V40 hatchback and the V40 Cross Country.
But bigger news will be the pure electric-only model – a first for the company as a way to meet California’s EV mandate and part of the plan in, “leap-frogging many of the players in the premium segment,” says Dr. Peter Mertens, Volvo’s senior vice president of research and development. Volvo says the system being readied for the 40s cars is also destined for the larger 90s cars and replacements for the S60, V60 and XC60 on the Scalable Platform Architecture.
The T8 Twin Engine plug-in hybrid on the XC90 has so far been left uncontested, which is a major reason why the larger SUV has been able to pull away buyers from the established German brands.
We really like what we see in these two concepts. There is new design to get excited about and familiar touches that ground them in Volvo history. Thor’s hammer is rendered in the headlights and the grilles both feature prominent iron-mark logos. While the crossover is handsome and sorely needed in the lineup, the hatchback sedan is particularly interesting, with its thick triangular C-pillar and almost Saab-esque greenhouse. The indented door trim is also a neat touch and more complex the closer you look. This body style looks like something that would easily carry a Cross Country badge. We expect Volvo to round out the 40 series with sedan, hatch, and crossover models.