Developers have since been playing with the feature and showing off just how powerful it is with impressive demonstrations like a SpaceX Falcon 9 landing, Minecraft, a Van Gogh bedroom tour, and more.
Now Jelmer Verhoog, a Model 3 reservation holder from Norway, used Apple’s ARKit to put a 3D version of the Model 3 in his driveway and customize it.
It’s another example of Tesla regularly introducing upgrades to its vehicles without waiting for new model year. Interestingly, those upgrades are also coming just ahead of the launch of the Model 3 and since they are most important on the base versions of the vehicles, it looks like Tesla might be looking to further differentiate its higher-end models, Model S and Model X, with its newest less expensive Model 3. Tesla CEO Elon Musk has been guiding “less than 6 seconds” for the Model 3’s 0 to 60 mph, but that’s only for the base version of the car. It will also feature quicker acceleration for the performance versions, which are expected later.
Stock prices are ultimately driven by profit growth, so in order for Tesla to turn out to be a good investment over the long haul, it’s going to eventually have to be profitable. “Eventually” could be a very long time — it all depends on how much of a leash investors decide to give Musk. Investing in Tesla is essentially investing in Musk — you need to believe that he has a path to profitability in mind, and won’t endlessly keep pouring all of its revenue — and then some — back into the business.