In Subaru’s corner, industry data shows that the average number of dealer visits taken by the average buyer in the purchasing process has dropped from seven to about 1.5. People research online and drive to validate a decision.
When all is said and done, Subaru’s plan to enter 2017 armed with a template for shopping centre stores, pop-ups, online sales, mobile service vans and extended test drives puts it in good stead for the bold future of the industry as we see it.
Crucially, the AWD gives it a strong point of difference in a crowded segment jam-packed with outstanding offerings. This launch score errs on the conservative side since it covers all variants, but it’s safe to say that this new Impreza will appeal to the diehards, and lure a whole new crop of buyers as well.
The car will be offered in four trim levels — 2.0i, 2.0i Premium, 2.0i Sport and 2.0i Limited — Subaru said, and will be equipped either with the car maker’s Lineartronic continuously variable transmission or five-speed manual models.
That will change at the end of 2017. The petrol-electric offering will follow in the wheel tracks of the all-new XV due mid next year, and is expected to be the first of several new green technologies from the Japanese car maker.