The regular car will be imposing enough, but VW will also offer two trims – Elegance and R-Line – which tweak things inside and out. As standard, the Arteon will have LED lights front and rear, aluminum-alloy wheels, and chrome side-strips. The Elegance will add chrome door mirror caps, dynamic rear LED indicators, special 18-inch wheels, and a second chrome trim strip on the lower sides.
The Arteon was previewed in concept form two years ago and heralds the arrival of a new, more dynamic design language for the VW brand. The most dramatic element is the grille whose horizontal slats are integrated with the internals of the LED headlights. The body panels are also much more sculpted than usual and at the rear a number of horizontal lines help to instill a sense of width.
The Arteon makes its global debut this week at the 2017 Geneva Motor Show. It’s likely that it will also arrive in New York in April for the Big Apple’s auto show, but it’s also possible that its name will change when it comes here.
It’ll have a range of engines, starting with a 1.5-litre TSI ‘Evo’ engine and ending with a 276 BHP 2.0-litre TSI. Most publications expect the Arteon to be priced similarly to the Passat CC, the slightly-nicer version of VW’s flagship sedan, at around $34,500 or a bit more.