new Genesis luxury brand

new Genesis luxury brand

The new Genesis luxury brand is upping the game in terms of the way owners are treated both in and away from dealerships.

Genesis, Hyundai’s luxury division, has announced what it calls the “Genesis Experience,” a suite of ways owners and their cars will be pampered during the first few years after purchase.

The most notable addition is a full suite of active safety features, including automatic emergency braking, lane keep assist, adaptive cruise control, blind spot warning, and high beam assist. These are now standard across the G80 range. Thanks to the active safety and collision avoidance features, Genesis expects the G80 to receive a Top Safety Pick+ rating from the Insurance Institute for Highway Safety.

Android Auto and Apple CarPlay have also been integrated into the G80’s infotainment system, which features an 8-inch touchscreen as standard and can be upgraded to a 9.2-inch unit as part of an optional package. Additional features that come standard or as options include navigation, a 4.3- or 7-inch display in between the gauges, a 17-speaker Lexicon Discrete Logic 7 Surround premium audio system, and a head-up display.

Under the hood, the same engines choice remain: base versions comes with the 3.8-litre V6 and its 311 horsepower, while the 420-hp, 5.0-litre V8 is optional. In Canada, all-wheel drive will likely be standard as before, and sending power to all four wheels is an eight-speed automatic transmission.

Inside, occupants are cradled in luxury. Twelve-position adjustable seats come standard, as does the eight-inch infotainement screen, navigation and Apple CarPlay/Android Auto. The excellent Lexicon 17-speaker sound system is back on the options list.

new Genesis luxury brand

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