Levante SUV targets women and youth

Levante SUV targets women and youth

Recently unveiling at the Geneva Motor Show, Maserati Levante SUV was also recently emerged from the Motor Village in Paris. The opportunity to get very close this SUV proudly wears the precious trident on the wide grille. Recall that Maserati is a target of 75,000 sales in 2018, who sold “only” 15,000 vehicles in 2013. For this, the Italian is counting on its latest Ghibli, but also this new SUV, which is a customer wider.

Faced with the discontent of some faithful, Maserati Levante said that his is “a Maserati before an SUV”. Indeed, despite its size, the Levante retains expensive sporty brand but also the luxury side that is assigned. Recall that the Maserati Levante will enjoy two engines via a 3.0L V6 block (one of Ghibli) 350 hp, but also a boosted version with 430 hp for the S version of A diesel variation is also present, with a 3.0L V6 Turbo block (again from the Ghibli) which develops 275 hp. Recall that Maserati is not the only manufacturer to have yielded to the call (decreed) + diesel SUV tandem, as Porsche has done before him with its Cayenne.

Indeed, aware of the growing popularity of the premium SUV market, Maserati has already announced, through the voice of its CEO Harald Wester, want to target the faithful of the brand of course, but also “young people and women “. The CEO explains: “Women lead the SUV for several reasons, including the design. So they can fall in love and love (Levante) for any reason. “On the side of the customer” young “, Maserati aims in particular their thirties, especially those in grade pay 72 800 euros (minimum) for the acquisition of this SUV.

Levante SUV targets women and youth

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