With more and more automakers turning their attention to crossovers and SUVs, wagons aren’t long for this world and Jaguar’s design chief, Ian Callum, agrees. “The [wagon] market is massively shrinking. I’m very sad about it, but it’s a very difficult market to justify,” he recently said. That means the British automaker isn’t likely to spawn wagon variants of its new sedans since demand is dropping worldwide, including Europe.
Unlike some of its German competitors that offer numerous wagon variants, Jaguar has only offered two, an X-Type wagon launched in 2004 and a wagon version of the previous-generation XF from 2012. Currently, the new Jaguar XE that replaces the X-Type and the new-generation XF are available in sedan models only.
So, if SVO can make a business case for producing a limited batch of F-Paces and XEs we don’t see why the company wouldn’t take the plunge and attempt to shock, well, everyone.
Jaguar is planning to build just 250 examples of the Project 7 for global sale, with 10 secured for Australia. Prices start at $339,610 (excluding on-road costs). It is built by Jaguar’s Special Operation division.