This means the Korean automaker will make a production version of the “crossover truck” concept it first revealed at the Detroit auto show in January 2015 in a bid to lure millennial buyers. And that also means Hyundai will follow other Asian automakers who have tried, over and over, to break into a market dominated by the Detroit Three.
The truck is based on the Santa Cruz concept, which debuted at the Detroit Auto Show back in 2015. The South Korean automaker is hoping that this truck, along with a new seven-passenger crossover to replace the Santa Fe, will help it bounce back from its recent sales slump.
Midsize trucks today are still larger and more capable than most buyers need. And for buyers who would appreciate the utility of a truck but don’t necessarily care about towing capacity, maximum payload, or serious off-roading, a smaller, more-efficient truck could be exactly what they need.