First ad for the 2017 Honda Civic Type-R

Honda opens Civic Type R order

We can’t say that we’re surprised by the fact there’s no mention of the Honda-powered McLaren MCL32 competing in F1 given the poor performance of the car. After five races, McLaren Honda is dead last in the constructors’ standings with zero points, prompting Fernando Alonso to head to the United States to rediscover the joy of racing for this month’s Indy 500. His seat in the F1 car during the Monaco GP will be occupied by Jenson Button teaming up with Belgian rookie Stoffel Vandoorne.

It’s the IndyCar that gives way to the all-new Honda Civic Type-R, which continues to celebrate the idea of small, fun-to-drive performance cars. The performance compact/hatchback segment is alive and well. Honda is just a tad late to the party when it comes to the Civic Type-R. Volkswagen and Ford have enjoyed a nearly cornered market for years.

The ad spot arrives as the Civic Type-R prepares to launch ahead of the summer driving season, though we’re still waiting to hear how much the hot Type-R will cost. We do know it’ll be fairly frugal; the Civic Type-R will arrive with an EPA-estimated 25 mpg combined rating. And the Type-R won’t be the only Civic with sporting intentions. Let’s not forget about the Civic Si, which went on sale last week with a tempting $24,775 price tag.

In the meantime, check out the spot up above and rejoice knowing the Civic Type-R is no longer a pipedream in the United States.

Honda opens Civic Type R order

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