In the start of a major sales and marketing offensive, Chevy released a batch of new videos overnight that show the Silverado’s roll-formed steel bed sustaining only superficial damage when subjected to various construction-site poundings, while the same tests punctured and cracked the F-150’s bed.
The Bowtie brand is not the first to send flak towards Ford on its use of aluminum, but the Blue Oval claims it has tested this material in all possible scenarios, and it has outperformed steel.
Ford’s competitors at Chevrolet think that their product is superior. The bed of the 2016 Chevy Silverado is roll-formed, high-strength steel, and they’ve put it against Ford’s F-150 with an all-aluminum bed. If you look at their video, you might think that Chevrolet has a point here, and Ford is crazy to sell aluminum-only pick-up truck beds.
“When you’re the market leader for 39 years, competitors sometimes try to take shots at you with marketing stunts. The fact remains that F-150’s high-strength, military grade, aluminum alloy cargo box offers the best combination of strength, durability, corrosion resistance, capability, safety and fuel efficiency ever offered in a pickup. We have built nearly a million new F-150s, and our lead over the competition continues to grow. “