BMW puts once again in the application of the new model on Snapchat. The company had already reached the start of communication at the end of October with a face filter for BMW X2 in Galvanic Gold claims to an audience of millions in Europe. “It was important to us that we naturally integrate ourselves into the environment of the app and the user’s environment, which is the only way for us to properly address our fans about the channel and the target group,” explains Jörg Poggenpohl, Head of Digital Marketing BMW.
The BMW X2 “Be the one who dares” campaign uses a variety of new digital communication channels to connect with BMW fans around the world. This is also in line with the new orientation of the BMW brand, which focuses on youthful driving pleasure. BMW communicates markedly rejuvenated, with new tonality and unfamiliar channels.