“It’s a must. Not only because people want the car, but because it helps with the image and helping margins of today for investments of tomorrow. This is one of the effects, on the other hand we are very much looking into what electrification is in terms of sportiness,” Winkelmann said.
On the topic of a hypercar for Audi to follow in the footsteps of Aston Martin and Mercedes-Benz, Winkelmann said that the rest of the pipeline will take precedent over a crazy hypercar.
“We will go from 11 to 16 cars in the next three years, this is a major effort but the halo car, the repositioning car, is something my people are thinking about. I have my ideas, they have theirs, we have to see when there is enough space to do something like this. But to be sure this brand deserves something like this.”
Just because the Aicon isn’t operated by a human driver, don’t think Audi has skimped on the car’s performance. Power is provided by four electric motors producing a combined output of 350-horsepower, so you’ll be able to get to your business meeting on time. As for range, the Aicon can last up to 497 miles on a single charge.