Audi has raised the small car bar with its new A3 rang. Its list of standard equipment is growing longer over the previous generation with Audi claiming additional value of $5000 (1.4 TSFI COD), $3000 (2.0 TSFI Sport) and a $7300 (2.0 TSFI quattro S line) over the outgoing range. It’s a list of equipment that could get buyers over the line in this already competitive segment.
Higher up the ladder, the A3 2.0 TFSI Sport (front-wheel drive) adds Audi Drive Select, blind spot monitoring, rear cross-traffic alert, sports front seats trimmed in leather, aluminium door sills and Audi smartphone interface for Apple and Android.
And, somewhere in Ingolstadt, an Audi product planner will again look at that ‘employee of the month’ plaque with pride, knowing it acknowledges a job well done.
Will it continue to provide a measure of sensible motoring as Dr Jekyll? Or will an extended time being the wheel extract more than a little Mild and elevate it into Hyde territory?