There has been a great deal of hype leading up to this unveil, for the Phantom represents the very height of motoring luxury. Its custodian is aware of the pressures in presenting a product that performs this task for the modern patron. Yes, there are more expensive, flashier cars on the market, yet since its introduction by Sir Henry Royce in 1925, the Phantom has been the ultimate choice of transport for the world’s most influential, powerful and glamorous.
Engineers also gave Phantom VIII new 6.75-liter V12 engine that is 10% quieter than its predecessor. There have been changes to the exterior as well, notably the front grille, which is raised higher than previous generations of the Phantom. The grille has also been integrated into the bodywork, which Rolls-Royce says produces a cleaner look.
As for the Phantom VIII’s radical claims of quietness, the car’s basically been loaded with almost 300 pounds of sound insulation to keep its occupants from the offensive noises of the outside world.
It would seem that the ultra-rich will still most definitely have plenty to drop their undoubtedly hard-earned cash on if they are interested in the ultimate expression of automotive opulence. For those who can afford it, the Phantom looks like it will be doing everything it can to retain the title of Best Car in the World.