Toyota’s long victory lap for the Corolla this year began at the 2016 New York Auto Show with the debut of its 50th Anniversary Special Edition and sporty-ish XSE models. The Corolla hasn’t really been accused of getting many hearts racing over its 50-year history, but with more than 40 million examples sold since 1966, the most-popular car on the planet has nothing to apologize for in regard to its unprecedented run.
Also new for 2017 will be a minimum 6.1-inch display audio, an upgraded interior, and a more aggressive front end design. Toyota U.S. will offer a 50th anniversary special edition Corolla. However, it will not be offered in Canada because Toyota Canada already created a special-edition Corolla to mark the company’s 50th anniversary in Canada.
The Corolla’s influence on Toyota is a result of its global reach and scale. From the start in 1966, Toyota planned to build 30,000 Corollas a month when at the time monthly production was only 50,000 vehicles total. But Corolla was an instant hit. Success in the U.S. helped global sales reach 1 million just four years after launch, and by 1970, Corolla was already the second best-selling import in the country.
Toyota Safety Sense incorporates a Pre-Collision System (PCS), Lane Departure Alert (LDA), Road Sign Assist (RSA) and Automatic High Beam (AHB). Thanks to the system reducing the risk of being involved in traffic accidents, drivers of the new Corolla may benefit from lower insurance costs or more advantageous insurance reclassification1.